Celebrating 2face and Annie Idibia


Most people believe celebrity weddings are packing up every minute. Check any news feed right now and you’re likely to read of one that’s just hit the rocks.

Three years ago, we ran a strong editorial, asking: ‘Who will save celeb marriages?

‘At a time when global moral values are on a rapid decline, it is not surprising that the nuclear family structure, and the conventional marriage institution, is greatly endangered. Marriages appear to be breaking up more than ever before. Single parenting is on a steady rise while the number of young people who are developing a phobia for marriage is alarming. For those who get married, and indeed, the marriages that seem to ‘survive’, stories of trouble abound: Married couples now cheat on each other with reckless abandon; the rate of spousal abuse is on the high; some of those who stay on do so for reasons other than those for which the marriage was contracted.’

But the truth is this: We’re only hearing more of celeb marriages going under because we hear more of celebs anyway. Look around you. Your friends from school, your colleagues, your cousins and friends; even your siblings. Most of us can point to family and friends having bad marriages or walking out of what was once heaven on earth. Marriage is a lot of work. You never stop putting in work until either partner drops dead. And because marriage, especially in an environment like Nigeria, is to many, what English and Mathematics are to college students, most young people feel obliged to take the plunge, even when they’re sure the circumstances are not right. Continue reading…

Why My New Company Is A Big Deal


It’s 6AM in Lagos, Nigeria.

I’m sitting at my desk, looking back at the past few years of my life. I haven’t had much sleep, haven’t seen my kids in two days. I’m wearing the same clothes from yesterday.

But I’m not complaining. Instead, I’m actually grateful. 

It’s 6AM on February 27, 2015 – just about 11 years after I left the University of Ibadan with a third class degree. Just 11 years ago, when I was a hospital reject, a homeless and unemployable ‘graduate’.

It’s 6AM on February 27, 2015. Eight years and 14 days since I officially left paid employment.  I remember the day on February 13, 2007, my dad’s 63rd birthday, when I looked my boss in the face and said ‘actually, sir, I don’t think I want to work here anymore’.

It’s 6AM on Friday February 27, 2015, eight years and three months since I started what is now known as BHM. By now, I’m sure everyone knows the story of how we started with zero Naira, how we squatted for years and used my wife’s salary to run the business.


It’s 6AM on Friday February 27, 2015, over three years since we crossed the $1m mark (yes, a big deal, for a little Lagos agency), nearly five years since we started our second business (Nigerian Entertainment Today) and the day we officially launch our third – ID Africa – a sexy company that will introduce new ways of helping brands and consumers use social tools to connect with those they care about.

Continue reading…

Grand Art Exhibition – Against All Odds – Set To Hold In Lagos


In celebration of Adaora-Zinno Orara who’s down with stage 7 cancer


Blackhouse Media and Mydrim Gallery  today announced a one of a kind art exhibition titled Against All Odds.


The exhibition will be showcasing the works of one of Nigeria’s most celebrated painters, Zinno Orara, in dedication to his Wife, Adaora-Zinno Orara, who is battling breast cancer against all odds.


Billed to take place from Friday 5 – Friday 12 December 2014 at Mydrim Gallery, 74B Norman Williams St. South West Ikoyi Lagos, the art exhibition promises to be one of the classiest the country has ever seen.


Born in 1965 in Benin City, the Artist Zinno Orara attended Government College, Ughelli and The school of Arts and Design, Auchi. He graduated in 1988 with a Distinction in Painting and Illustration. He also holds a masters degree in Philosophy.

Continue reading…

In Celebration of Adaora Zinno-Orara – the most beautiful woman in the world

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My mom never really liked Zinno Orara.

She liked the artist, his works, just like everyone else. But the man?

‘That boy is a braggart’, she would say, as music blasted from Bro Zinno’s Volvo. Often Lucky Dube; almost always reggae or soul.

But as he rolled up his windows and stepped out of the car, I imagined the girls peeping from their windows, ogling his huge shoulders and boyish face. They certainly loved the loud music, the blue Volvo, the man who drove it, his stutter, his sprinting walk.

But it was one who had him.

Aunty Adaora was the most beautiful woman I had ever seen. Simple, yet sophisticated, confident, with glowing eyes and a bright smile. You could imagine it was in homage to her complexion that Victor Olaiya wrote that classic, ‘Omo Pupa’. You could imagine it was because of her, that Bro Zinno was so confident and driven and, in my mom’s opinion, a braggart. Rumour had it that he insisted on her being a stay-at-home wife because of her beauty.

Not that I saw a lot of grown, beautiful women in and around Okokomaiko, the Lagos suburb where we lived. Maybe she was not Miss Universe. Or even the Most Beautiful Girl in Nigeria. But in the entire six flats that made up our compound; from Seriki to Kemberi and Alaba; from Abule Aka to PPL and Ojo, none could hold a candle to her. And that was my world. Aunty Adaora was the most beautiful woman in the world.

Continue reading…

#SocialPR -The strategic future of our agency.

#SocialPR - The strategic future of our agency.

The public relations Industry is facing challenging but interesting times. The era of conversations has given absolute power to the consumer – deservedly so.

And only professionals who understand and speak the language can help their organizations, and those they work for, not only break through the clutter, but also benefit from the amazing opportunities that social communities provide.

Please continue to read here.