Celebrating Davido With Media Friends At BHM Lounge

24-Tosyn Bucknor, Davido and Gbemi OO-001

So we hosted a media party for Nigerian pop star Davido in celebration of his recent global deal with Sony Music.

25-Ayeni Adekunle and Davido-001

Couldn’t find my glasses. And my cap.

Davido

Are you in a photo if it’s just your hand in it? Davido

Davido and his NET cover

Davido was a bad boy. Proud of how he’s cleaned up his image and used his music to show young folks what’s possible.

01-Ayeni Adekunle and Davido 1-001 (1)

Frosh

The BHM Team and Davido

The BHM Team pose with Davido before he had a chance to enter the lounge.

Steve Babaeko: 20 YEARS OF INSPIRATION

Ayeni Adekunle, Ayo Animashaun & Steve Babaeko

Spent Monday evening at the BHM Lounge, in company of some of the brightest minds around, as we gathered to celebrate the founder of X3M Group Steve Babaeko.

SB had announced last week that September 1 made it 20 years since he ventured into advertising.

As we shared hot amala and orisirisi; with canapés and cognac and cocktails, everyone spoke about the power of Steve’s imagination;  about the determination and drive that got him here. Everyone agreed this gentleman that arrived in Lagos broke and hopeless changed his life and his story by doing the work- from artiste management to equipment leasing, to copywriting and music.

Music gave him the fame; advertising gave him a career and much more.

Steve Babaeko

Steve Babaeko

But it’s the inspiration – the one that pushes him; the one he gives to others even when he doesn’t try, that gave him a name.

That name may be what his parents gave him. But it’s no longer a basic nomenclature for a random guy from Kabba in Kogi state. That name now belongs to a trusted brand that’s fulfilling a promise: that Nigerian advertising can be great again; that copy writers and creative directors can build a business too; that you can make it if you dare. That an agency CEO can sag his pants and wear Giuseppe Zanotti . The promise (and message) that everything you want is chilling on the other side of fear.

The full story of Steve Babaeko will be told someday soon.

Happy anniversary, boss.

Kelvin Orifa, Steve Babaeko & Toni Kan

Kelvin Orifa, Steve Babaeko & Toni Kan

Kelvin Orifa, Steve Babaeko & Ayo Animashaun

Kelvin Orifa, Steve Babaeko & Ayo Animashaun

Ayeni Adekunle with Yetunde Babaeko

With Yetunde Babaeko

Modenine with Steve Babaeko & Yetunde Babaeko

Jonah the Monarch, Modenine with Yetunde & Steve Babaeko

Steve Babaeko,  Ayo Animashaun & Ayeni Adekunle

With Steve Babaeko & Ayo Animashaun

Ayeni Adekunle & TEE A

With Tee A

Chris Ihidero

Chris Ihidero

Ayeni Adekunle, Ayo Animashaun, Steve Babaeko