I’m speaking at Chris Ihidero’s Story Story next week

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I’m speaking, for the second year running, at Chris Ihidero’s Story Story. It’s a closed event for registered participants only, but I will try to record my presentation and share.

I’m passionate about story telling, and determined to work with those working to build capacity and platforms.

I do hope I have as much fun as last year!

atg

Steve Babaeko: 20 YEARS OF INSPIRATION

Ayeni Adekunle, Ayo Animashaun & Steve Babaeko

Spent Monday evening at the BHM Lounge, in company of some of the brightest minds around, as we gathered to celebrate the founder of X3M Group Steve Babaeko.

SB had announced last week that September 1 made it 20 years since he ventured into advertising.

As we shared hot amala and orisirisi; with canapés and cognac and cocktails, everyone spoke about the power of Steve’s imagination;  about the determination and drive that got him here. Everyone agreed this gentleman that arrived in Lagos broke and hopeless changed his life and his story by doing the work- from artiste management to equipment leasing, to copywriting and music.

Music gave him the fame; advertising gave him a career and much more.

Steve Babaeko

Steve Babaeko

But it’s the inspiration – the one that pushes him; the one he gives to others even when he doesn’t try, that gave him a name.

That name may be what his parents gave him. But it’s no longer a basic nomenclature for a random guy from Kabba in Kogi state. That name now belongs to a trusted brand that’s fulfilling a promise: that Nigerian advertising can be great again; that copy writers and creative directors can build a business too; that you can make it if you dare. That an agency CEO can sag his pants and wear Giuseppe Zanotti . The promise (and message) that everything you want is chilling on the other side of fear.

The full story of Steve Babaeko will be told someday soon.

Happy anniversary, boss.

Kelvin Orifa, Steve Babaeko & Toni Kan

Kelvin Orifa, Steve Babaeko & Toni Kan

Kelvin Orifa, Steve Babaeko & Ayo Animashaun

Kelvin Orifa, Steve Babaeko & Ayo Animashaun

Ayeni Adekunle with Yetunde Babaeko

With Yetunde Babaeko

Modenine with Steve Babaeko & Yetunde Babaeko

Jonah the Monarch, Modenine with Yetunde & Steve Babaeko

Steve Babaeko,  Ayo Animashaun & Ayeni Adekunle

With Steve Babaeko & Ayo Animashaun

Ayeni Adekunle & TEE A

With Tee A

Chris Ihidero

Chris Ihidero

Ayeni Adekunle, Ayo Animashaun, Steve Babaeko

 

Celebrating Jahman Oladejo Anikulapo

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One of the few good men around. We had ‘unplanned’ lunch last week at Terra Kulture, discussed business and politics, then we set Jahman up to finally receive his NET Honours awards from #NECLive3.
Jahman Anikulapo being presented with NET Honours Plaque by Chris Ihidero & Tolu Ogunlesi, members of NET editorial board

Jahman Anikulapo receives his NET Honours Plaque from Chris Ihidero and Tolu Ogunlesi

Too fitting to have had Chris Ihidero and Tolu Ogunlesi – two of my favorite people ever – do the Honours.
Of course they were joined by two men I respect and admire Colin Udoh and Seyi Taylor.
Thanks to Tope Horpload for the photos!
Chris Ihidero, Jahman Anikulapo & Tolu Ogunlesi

Chris Ihidero, Jahman Anikulapo & Tolu Ogunlesi

(L-R) Colin Udoh, Chris Ihidero, Jahman Anikulapo,Tolu Ogunlesi, Ayeni Adekunle &

(L-R) Colin Udoh, Chris Ihidero, Jahman Anikulapo,Tolu Ogunlesi, Ayeni Adekunle & Seyi Taylor

Chris Ihidero, Jahman Anikulapo & Tolu Ogunlesi

 

Kicking off yet another venture, a travel into books

CH

It’s already five years since we launched Nigerian Entertainment Today, the multi platform ‘newspaper’ that reinvented how entertainment and celebrity lifestyle is covered in Nigeria.

When our website thenet.ng launched on November 23, 2009, to be followed by the weekly paper on April 26, 2010, it was the beginning of many things: an opportunity to deliver a 24 hour channel for entertainment news in a country where you had to wait for the weekend pages. It was also an opportunity to determine whether indeed Nigerians cared for the kind of content we believed in or indeed, if it was possible, as we thought, to gather the kind of content that would sustain this kind of platform.

Today, this is where we are: kicking off yet another venture, a travel into books.

Many regularly read our content online and offline. But even more are those who may never have had the opportunity. Many have desired to have some particular contents in their libraries, in a format that supports storage. And there are those who just want company at home or on the go, and they deserve that little friend to talk to, that silly book to chat with ‘just for a couple of minutes’.

That’s what you have – the NET Book Series, starting with ‘Wanderings…’, a book of entertainment to keep at home or take with you.

Wanderings of a Rapidly Degenerating Mind is a careful collection of the greatest pieces by Chris Ihidero who is not only an accomplished writer and filmmaker, but also the chairman of the editorial board of Nigerian Entertainment Today. As the title already tells you, the gentleman is not all gentle, not at all ‘well’.

These are some of the works that made people insult him on Twitter, cause some to befriend him on Facebook and made many decide he has a knot missing somewhere.

The pieces are as varying as Chris’s interests, but the style, uniquely his. And it’s that style, I believe, that transforms every writing, from just another article, another column, into a movie – something that grabs you by the collar and makes you sit on the edge of your chair, until the final full stop. You know, something that makes you ask ‘oh, did he just say that?’ ‘Does that mean what I think it does?’ ‘Wait! OMG!’.

And to be honest, most of these articles even have ‘Part 2’ and ‘Part 3’.

Chris is not well, I swear!