How 12 Million People in 12 Countries Discussed How Entertainment Can Save Nigeria’s Economy in 12 Hours

Ayeni-Adekunle-speaking-at-NECLive4

On April 20, 2016, Nigerians came together for the fourth edition of the Nigerian Entertainment Conference (NECLive 4) to discuss how entertainment can rebuild Nigeria’s wavering economy.

#NECLive4 featured an interesting line-up of professionals not only from the entertainment industry but from all works of life to serve as panelists and moderators who gave insights from the business and creative sides of the entertainment world and how the industry can revamp the economy of Africa’s most populous country.

The 4th edition of the Nigerian Entertainment Conference, which held at Victoria Island, Lagos was expected to attract about 2,500 Nigerians from different parts of the country.

Between April 19 and April 22, 2016, #NEClive4 drew in over 12,000,000 people online.

Themed Entertainment As Last Hope For Africa’s Largest Economy, the recently concluded #NEClive4 event attracted 2,749 people on site on April 20.

Some of the panelists and moderators that graced the event include CEO 141 Worldwide, Olubunmi Oke, Founder Spot Studio, Sebastian Paszek, Nigerian conceptual designer, Kayode Olowu, Director, Public Affairs, Nigerian Communications Commission, Tony Ojobo, Tiwa Savage, TY Bello, Gbemi Olateru-Olagbegi, Kaffy Shafau Ameh, amongst others.

Ayeni Adekunle, founder of the Nigerian Entertainment Conference delivered a welcome address Entertainment as Last Hope for Africa’s Largest Economy.

D’Banj, Banky W and Funke Akindele who were speakers at the event gave intellectual presentations titled Content as the New Crudethe Power of Music & Comedy, and the Economy of Talents respectively.

CEO Braincraft, Olatunde Falase provided an in-depth analysis of Emerging Global Business & Disruptive Models while Managing Director of MultiChoice Nigeria, John Ugbe discussed Case Studies of Intervention Strategies.

In 48 hours, #NEClive4, which was a top trending topic on Twitter, gathered over 62 million impressions on Twitter and Instagram from 1,000 users across Nigeria.

Some of the brands, platforms and individuals who contributed to the #NEClive4 conversation include MTN, The Guardian, Bella Naija, The Cable, This Day, Funke Bucknor-Obruthe, Wofai Ifada amongst others.

Nigeria wasn’t the only country interested in NECLive 4. 11 other countries including Ghana, Egypt, Zimbabwe, Canada, Britain, Iran, Italy, Sweden, Netherlands, Poland, and U.S.A joined the conference via television and livestream on social media.

The infographic below summarizes NECLive 4 in numbers.

Download the full report here.

 

Introducing the official Chart Of Searches, Visits And Trends From Nigerian Entertainment Today

theNETng 2015 Report

Starting December 31, 2015, we reveal the annual report on searches, trends and views from the world’s leading website on Nigerian entertainment, thenet.ng. The report, available for download on our website, is our close-to-scientific approach to identifying which people, events, places and things that shaped the year.

Our website, thenet.ng has been visited nearly 50 million times since December 2014, with our most popular subjects being Wizkid, Davido and Maheeda. For example, Nigerian international pop star Wizkid is the most searched male artiste for 2015 while Mavin singer Tiwa Savage is most searched female.

Nollywood stars, Jim Iyke and Tonto Dikeh topped the list of popular actors and actresses for 2015, respectively. Difficult to believe, but Maheeda is, according to analysed NET data from Google and WordPress, more popular than Linda Ikeji and Don Jazzy.

This year alone, we scored over 6 million video views on Facebook and YouTube combined, published almost 20 thousand stories, and recorded 29% growth in our traffic. We are effectively, according from data by Alexa, the 6th most popular entertainment website in Nigeria.

Most of our coverage are determined by people and issues we believe deserve attention. But we also create and curate based on our visitors desires, and these visitor analytics, will play a part in determining how we prioritize in the coming years.

It should also guide advertisers and subjects on how to rate or rank, especially for business purposes. Also important to note, the apparently higher engagement rates on Instagram and Facebook, compared to Twitter and YouTube, and the fact that the majority or readers obviously prefer soft news to hard, industry news.

Click Here to see report.

Most searched musicians on theNETng

Most searched actor:actress

Popular Actors and Actresses on theNETng

Most Popular people on theNETng

Most Read Stories on THENETng

Most watched videos on theNETng

Most popular couples

Most Popular Events

Most popular comedians

Most searched comedian on theNETng

Most searched musicians on theNETng

Most popular Browsers on theNETng

theNETng About us