#PRisdead: Setting a foundation for the #RiseofPR

PR Is Dead

I agree that PR is dead…

But death is not always a bad thing. At times it gives us an opportunity to reflect, re-invent… a second chance to do this right.

That’s why we invited stakeholders to BHM Group on October 6, 2015 to discuss the life and times of PR.

It wasn’t just to mourn the #DeathofPublicRelations, but a time of reflection, a time to set a road map for not just the #RiseofPR, but also the ‘Future of PR‘.

The conversation continues HERE

 Yomi Badejo Okusanya

Welcoming My Big brother Yomi Badejo Okusanya

CEO, CMC Connect, Yomi Badejo Okusanya addressing guests

CEO, CMC Connect, Yomi Badejo Okusanya addressing guests

Corporate Media and Brand PR Manager NIgerian Breweries, Edem Vindah and APRA Coordinator, Kayode Yeku

Corporate Media and Brand PR Manager Nigerian Breweries, Edem Vindah and APRA Coordinator, Kayode Yeku

CEO, CMC Connect, Yomi Badejo Okusanya with CEO, X3M Ideas, Steve Babaeko

Funsho Arogundade, Y.B.O with Steve Babaeko

Rendering a speech on 'War Against Public Relations'

Rendering a speech on ‘War Against Public Relations’

CEO, BHM Group, Ayeni Adekunle with CEO, CMC Connect,  Yomi Badejo Okusanya &  CEO, X3M Ideas, Steve Babaeko

With Y.B.O & Steve Babaeko

Nseobong Okon-Ekong with Steve Babaeko

Deputy Editor, ThisDay, Nseobong Okon-Ekong with CEO, X3M Ideas, Steve Babaeko

With Yomi Badejo Okusanya, Steve Babaeko & Tosin Ajibade

With Yomi Badejo Okusanya, Steve Babaeko & Tosin Ajibade

PR Is Dead Service of Songs

With Y.B.O, Steve Babaeko & Kayode Yeku

With Staff of CMC Connect

With the ladies from CMC Connect

With YBO, Steve Babaeko, Kayode Yeku & Bolaji Akerele

PR Is Dead Service Of Songs

With Yomi Badejo Okusanya & Tosin Ajibade

Tosin Ajibade With Yomi Badejo Okusanya

Tosin Ajibade With Yomi Badejo Okusanya

Anita Aiyudu (@anitaaiyudu), Lateefah Adesanya (@that1960chick) and Tosin Ajibade (@olorisupergal)

(L-R) Anita Aiyudu (@anitaaiyudu), Lateefah Adesanya (@that1960chick) and Tosin Ajibade (@olorisupergal)

Editor, Brand Crunch, Lekan Babatunde (L) and Corporate Communications Consultant Henry Ekechukwu (R)

Editor, Brand Crunch, Lekan Babatunde (L) and Corporate Communications Consultant Henry Ekechukwu (R)

(L-R) Corporate Communications Consultant Henry Ekechukwu, Chairman of SabiNews, Niran Adedokun; CEO, BHM Group, Ayeni Adekunle; CEO CMC Connect, Yomi Badejo Okusanya; CEO, X3M Ideas, Steve Babaeko & Managing Partner SabiNews, Toni Kan

(L-R) With Corporate Communications Consultant Henry Ekechukwu, Chairman of SabiNews, Niran Adedokun; CEO CMC Connect, Yomi Badejo Okusanya; Managing Editor SabiNews, Peju Akande; CEO, X3M Ideas, Steve Babaeko & Managing Partner SabiNews, Toni Kan

Lateefah Adesanya, Nseobong Okon-Ekong & Tosin Ajibade

(L-R) Lateefah Adesanya, Nseobong Okon-Ekong & Tosin Ajibade

PR Is DeadPR Is Dead Service of Songs

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Steve Babaeko: 20 YEARS OF INSPIRATION

Ayeni Adekunle, Ayo Animashaun & Steve Babaeko

Spent Monday evening at the BHM Lounge, in company of some of the brightest minds around, as we gathered to celebrate the founder of X3M Group Steve Babaeko.

SB had announced last week that September 1 made it 20 years since he ventured into advertising.

As we shared hot amala and orisirisi; with canapés and cognac and cocktails, everyone spoke about the power of Steve’s imagination;  about the determination and drive that got him here. Everyone agreed this gentleman that arrived in Lagos broke and hopeless changed his life and his story by doing the work- from artiste management to equipment leasing, to copywriting and music.

Music gave him the fame; advertising gave him a career and much more.

Steve Babaeko

Steve Babaeko

But it’s the inspiration – the one that pushes him; the one he gives to others even when he doesn’t try, that gave him a name.

That name may be what his parents gave him. But it’s no longer a basic nomenclature for a random guy from Kabba in Kogi state. That name now belongs to a trusted brand that’s fulfilling a promise: that Nigerian advertising can be great again; that copy writers and creative directors can build a business too; that you can make it if you dare. That an agency CEO can sag his pants and wear Giuseppe Zanotti . The promise (and message) that everything you want is chilling on the other side of fear.

The full story of Steve Babaeko will be told someday soon.

Happy anniversary, boss.

Kelvin Orifa, Steve Babaeko & Toni Kan

Kelvin Orifa, Steve Babaeko & Toni Kan

Kelvin Orifa, Steve Babaeko & Ayo Animashaun

Kelvin Orifa, Steve Babaeko & Ayo Animashaun

Ayeni Adekunle with Yetunde Babaeko

With Yetunde Babaeko

Modenine with Steve Babaeko & Yetunde Babaeko

Jonah the Monarch, Modenine with Yetunde & Steve Babaeko

Steve Babaeko,  Ayo Animashaun & Ayeni Adekunle

With Steve Babaeko & Ayo Animashaun

Ayeni Adekunle & TEE A

With Tee A

Chris Ihidero

Chris Ihidero

Ayeni Adekunle, Ayo Animashaun, Steve Babaeko

 

At X3M Ideas’ 2nd Anniversary Dinner

With Steve Babaeko at  X3M Ideas' 2nd anniversary dinner.

With Steve Babaeko at X3M Ideas’ 2nd anniversary dinner.

Glad to have joined my good friend Steve Babaeko and his team at X3M Ideas for the agency’s 2nd anniversary dinner on Friday August 29.

I’m very emotional about X3M, for many reasons, most not easily obvious.

But trust me – anything is possible, If you believe.