#PRisdead: Setting a foundation for the #RiseofPR

PR Is Dead

I agree that PR is dead…

But death is not always a bad thing. At times it gives us an opportunity to reflect, re-invent… a second chance to do this right.

That’s why we invited stakeholders to BHM Group on October 6, 2015 to discuss the life and times of PR.

It wasn’t just to mourn the #DeathofPublicRelations, but a time of reflection, a time to set a road map for not just the #RiseofPR, but also the ‘Future of PR‘.

The conversation continues HERE

 Yomi Badejo Okusanya

Welcoming My Big brother Yomi Badejo Okusanya

CEO, CMC Connect, Yomi Badejo Okusanya addressing guests

CEO, CMC Connect, Yomi Badejo Okusanya addressing guests

Corporate Media and Brand PR Manager NIgerian Breweries, Edem Vindah and APRA Coordinator, Kayode Yeku

Corporate Media and Brand PR Manager Nigerian Breweries, Edem Vindah and APRA Coordinator, Kayode Yeku

CEO, CMC Connect, Yomi Badejo Okusanya with CEO, X3M Ideas, Steve Babaeko

Funsho Arogundade, Y.B.O with Steve Babaeko

Rendering a speech on 'War Against Public Relations'

Rendering a speech on ‘War Against Public Relations’

CEO, BHM Group, Ayeni Adekunle with CEO, CMC Connect,  Yomi Badejo Okusanya &  CEO, X3M Ideas, Steve Babaeko

With Y.B.O & Steve Babaeko

Nseobong Okon-Ekong with Steve Babaeko

Deputy Editor, ThisDay, Nseobong Okon-Ekong with CEO, X3M Ideas, Steve Babaeko

With Yomi Badejo Okusanya, Steve Babaeko & Tosin Ajibade

With Yomi Badejo Okusanya, Steve Babaeko & Tosin Ajibade

PR Is Dead Service of Songs

With Y.B.O, Steve Babaeko & Kayode Yeku

With Staff of CMC Connect

With the ladies from CMC Connect

With YBO, Steve Babaeko, Kayode Yeku & Bolaji Akerele

PR Is Dead Service Of Songs

With Yomi Badejo Okusanya & Tosin Ajibade

Tosin Ajibade With Yomi Badejo Okusanya

Tosin Ajibade With Yomi Badejo Okusanya

Anita Aiyudu (@anitaaiyudu), Lateefah Adesanya (@that1960chick) and Tosin Ajibade (@olorisupergal)

(L-R) Anita Aiyudu (@anitaaiyudu), Lateefah Adesanya (@that1960chick) and Tosin Ajibade (@olorisupergal)

Editor, Brand Crunch, Lekan Babatunde (L) and Corporate Communications Consultant Henry Ekechukwu (R)

Editor, Brand Crunch, Lekan Babatunde (L) and Corporate Communications Consultant Henry Ekechukwu (R)

(L-R) Corporate Communications Consultant Henry Ekechukwu, Chairman of SabiNews, Niran Adedokun; CEO, BHM Group, Ayeni Adekunle; CEO CMC Connect, Yomi Badejo Okusanya; CEO, X3M Ideas, Steve Babaeko & Managing Partner SabiNews, Toni Kan

(L-R) With Corporate Communications Consultant Henry Ekechukwu, Chairman of SabiNews, Niran Adedokun; CEO CMC Connect, Yomi Badejo Okusanya; Managing Editor SabiNews, Peju Akande; CEO, X3M Ideas, Steve Babaeko & Managing Partner SabiNews, Toni Kan

Lateefah Adesanya, Nseobong Okon-Ekong & Tosin Ajibade

(L-R) Lateefah Adesanya, Nseobong Okon-Ekong & Tosin Ajibade

PR Is DeadPR Is Dead Service of Songs

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Steve Babaeko: 20 YEARS OF INSPIRATION

Ayeni Adekunle, Ayo Animashaun & Steve Babaeko

Spent Monday evening at the BHM Lounge, in company of some of the brightest minds around, as we gathered to celebrate the founder of X3M Group Steve Babaeko.

SB had announced last week that September 1 made it 20 years since he ventured into advertising.

As we shared hot amala and orisirisi; with canapés and cognac and cocktails, everyone spoke about the power of Steve’s imagination;  about the determination and drive that got him here. Everyone agreed this gentleman that arrived in Lagos broke and hopeless changed his life and his story by doing the work- from artiste management to equipment leasing, to copywriting and music.

Music gave him the fame; advertising gave him a career and much more.

Steve Babaeko

Steve Babaeko

But it’s the inspiration – the one that pushes him; the one he gives to others even when he doesn’t try, that gave him a name.

That name may be what his parents gave him. But it’s no longer a basic nomenclature for a random guy from Kabba in Kogi state. That name now belongs to a trusted brand that’s fulfilling a promise: that Nigerian advertising can be great again; that copy writers and creative directors can build a business too; that you can make it if you dare. That an agency CEO can sag his pants and wear Giuseppe Zanotti . The promise (and message) that everything you want is chilling on the other side of fear.

The full story of Steve Babaeko will be told someday soon.

Happy anniversary, boss.

Kelvin Orifa, Steve Babaeko & Toni Kan

Kelvin Orifa, Steve Babaeko & Toni Kan

Kelvin Orifa, Steve Babaeko & Ayo Animashaun

Kelvin Orifa, Steve Babaeko & Ayo Animashaun

Ayeni Adekunle with Yetunde Babaeko

With Yetunde Babaeko

Modenine with Steve Babaeko & Yetunde Babaeko

Jonah the Monarch, Modenine with Yetunde & Steve Babaeko

Steve Babaeko,  Ayo Animashaun & Ayeni Adekunle

With Steve Babaeko & Ayo Animashaun

Ayeni Adekunle & TEE A

With Tee A

Chris Ihidero

Chris Ihidero

Ayeni Adekunle, Ayo Animashaun, Steve Babaeko

 

I Still Hate Awards. But I Love Toni Kan

Toni Kan, Peju Akande, Ayeni Adekunle & Azu Arinze

I’ve been turning down awards for as long as I can remember.

I have nothing against celebrations and decorations. But I am of the opinion that Nigerians celebrate a lot of what would ordinarily pass as mediocrity.

I hold a belief: Too many awards and medals have ruined several brands and careers that otherwise may still have been around today. Think of the 90s and 2000s super banks. Think of the stars of yesteryears. Think of all the big brands and their MDs and all the accolades – then think of the crumbling that followed.

So while one is still dreaming and building, it has been my way to avoid any event that suggests ‘washing’. I’ve not come all the way from Okokomaiko, working since 1995, only to get here and be distracted by some plaques and praises suggesting I’m close to being the best in my field – when I’ve not even started!

But, Just as my friends, Abisoye Fagade, Gbemi Olateru-Olagbegi and co embarrassed me with a surprise birthday gig three years ago, Toni Kan and his team set a trap for me last week and I walked into it.

Managing Partner, SabiNews, Toni Kan & CEO, BHM Group, Ayeni Adekunle

Managing Partner, SabiNews, Toni Kan & CEO, BHM Group, Ayeni Adekunle

I became a writer by reading. And Toni Kan was one of those who shaped my early writing. It’s possible I’ve read everything he’s ever written, but we didn’t become friends until recently. I can’t even remember how it happened.

But I remember clearly now, how he offered to postpone the anniversary celebration for SabiNews because I was away in London. I remember how he called to request I attend the event with my wife. I remember how he asked – almost frantically – if I was cancelling, when I called hours to the dinner on Friday May 22.

How come it didn’t occur to me that maybe this man was up to no good?

You can’t imagine how much I wanted to disappear from that room when he and his partner Peju Akande sandwiched me and opened a plaque with my name on it. ‘SabiNews Man of the year‘.

Of course I don’t think it’s a honour well deserved. And I am, of course, still embarrassed!

(L-R) Chairman of SabiNews, Niran Adedokun; Managing Partner SabiNews, Toni Kan; Managing Editor SabiNews, Peju Akande & Publisher Yes! magazine Azu Arinze at the presentation of Sabinews 'Man of the year' plaque to Ayeni Adekunle.

(L-R) Chairman of SabiNews, Niran Adedokun; Managing Partner SabiNews, Toni Kan; Managing Editor SabiNews, Peju Akande & Publisher YES! Magazine Azu Arinze at the presentation of Sabinews ‘Man of the year’ plaque to Ayeni Adekunle.

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