So we hosted a media party for Nigerian pop star Davido in celebration of his recent global deal with Sony Music.
Of course all we talked about was the past, present and future of the media industry in Nigeria
City People is one of the most successful celebrity magazines in Nigeria. Now in its 19th year, SK and his team are now plotting a future in an industry that’s increasingly under the influence of bloggers and social media influencers.
I’ll be glad to see Nigerian brands face the digital challenge and not only survive, but use the advantage technology provides to enter new markets and – as we say at BHM – ‘go global’.
You see, to survive in this business, you have to ‘see’ tomorrow.
I agree that PR is dead…
But death is not always a bad thing. At times it gives us an opportunity to reflect, re-invent… a second chance to do this right.
That’s why we invited stakeholders to BHM Group on October 6, 2015 to discuss the life and times of PR.
It wasn’t just to mourn the #DeathofPublicRelations, but a time of reflection, a time to set a road map for not just the #RiseofPR, but also the ‘Future of PR‘.
The conversation continues HERE
SB had announced last week that September 1 made it 20 years since he ventured into advertising.
As we shared hot amala and orisirisi; with canapés and cognac and cocktails, everyone spoke about the power of Steve’s imagination; about the determination and drive that got him here. Everyone agreed this gentleman that arrived in Lagos broke and hopeless changed his life and his story by doing the work- from artiste management to equipment leasing, to copywriting and music.
Music gave him the fame; advertising gave him a career and much more.
But it’s the inspiration – the one that pushes him; the one he gives to others even when he doesn’t try, that gave him a name.
That name may be what his parents gave him. But it’s no longer a basic nomenclature for a random guy from Kabba in Kogi state. That name now belongs to a trusted brand that’s fulfilling a promise: that Nigerian advertising can be great again; that copy writers and creative directors can build a business too; that you can make it if you dare. That an agency CEO can sag his pants and wear Giuseppe Zanotti . The promise (and message) that everything you want is chilling on the other side of fear.
The full story of Steve Babaeko will be told someday soon.
Happy anniversary, boss.
In celebration of Adaora-Zinno Orara who’s down with stage 7 cancer
The exhibition will be showcasing the works of one of Nigeria’s most celebrated painters, Zinno Orara, in dedication to his Wife, Adaora-Zinno Orara, who is battling breast cancer against all odds.
Billed to take place from Friday 5 – Friday 12 December 2014 at Mydrim Gallery, 74B Norman Williams St. South West Ikoyi Lagos, the art exhibition promises to be one of the classiest the country has ever seen.
Born in 1965 in Benin City, the Artist Zinno Orara attended Government College, Ughelli and The school of Arts and Design, Auchi. He graduated in 1988 with a Distinction in Painting and Illustration. He also holds a masters degree in Philosophy.
Glad to have joined my good friend Steve Babaeko and his team at X3M Ideas for the agency’s 2nd anniversary dinner on Friday August 29.
I’m very emotional about X3M, for many reasons, most not easily obvious.
But trust me – anything is possible, If you believe.